I’m an aspiring growth marketer from Sweden with a strong interest in experimentation, data, and understanding what actually drives user behavior. I enjoy turning ideas into structured tests and learning from both wins and failures. My long-term goal is to work hands-on with growth challenges and build scalable systems.
What drew me to growth marketing is the combination of creativity and analytical thinking. I like forming hypotheses, testing them quickly, and using data to decide what to do next.
How I approach growth
1, Identify a bottleneck in the funnel
2, Form a clear hypothesis
3, Design and run an experiment
4, Measure results & extract learnings
5, Iterate or scale depending on the results
Digital Tools I Use
- Meta Ads
- Google Analytics (GA4)
- Google Sheets
- Shopify
- Canva
Currently Learning
- Google Tag Manager
- Looker Studio
Planned / Future Focus
- Google Ads
- Linkedin Ads
- TikTok Ads
- Klaviyo
- Hotjar
- HubSpot
- Salesforce
Education
- Digital Sales (focus on e-commerce) | Berghs School Of Communication
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