I’m a growth marketer and entrepreneur from Sweden with a strong interest in experimentation, data, and understanding what actually drives user behavior. I enjoy turning ideas into structured tests and learn from both wins and failures.
What drew me to growth marketing and entrepreneurship is the combination of creativity and analytical thinking. I like forming hypotheses, testing them quickly, and using data to decide what to do next.
How I approach growth
1, Identify a bottleneck in the funnel
2, Form a clear hypothesis
3, Design and run an experiment
4, Measure results & extract learnings
5, Iterate or scale depending on the results
Digital Tools I Use
- Meta Ads
- Google Analytics (GA4)
- Google Sheets
- Canva
- Adobe Illustrator
Education
- Digital Sales (focus on e-commerce) | Berghs School Of Communication
- Experimentation and Growth Hacking | IHM Business School
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